Chief Creative Officer, Partner, KSV
2019 — 2023
KSV's spirit animal and creative team hype man. Their leader into the wilds of advertising, mentor, and cultivator of craft.
Instrumental in driving creative strategy and planning for a purpose-driven, women-owned B Corp focused on mainstreaming sustainability. Partnering with purpose-driven organizations to drive success and disrupt the market in the pursuit of sustainability. Deep customer focus and understanding of client business challenges to deliver targeted, impactful solutions. Rebranded, repositioned, and rebuilt KSV from the ground up, helping double revenue in the first 18 months. .
Noteworthy Campaigns:
American Forest Foundation (AFF): developed their first ever donor-acquisition campaign through social media, aiding in post wildfire land recovery, and the planting of 500K trees in family-owned forests, delivering consistent, cohesive vision across brand ecosystem, surpassing fund-raising goals by 36%.
Schwinn: Created seasonal brand campaign and asset generation for Mongoose bikes, helped secure pro rider partnerships and an exclusive relationship with DICKS Sporting Goods
SunSoil CBD: Direct to consumer (DTC), digital-first brand campaign tied to core values: people + planet. 50% increase in traffic to the website and the highest level of in-store and e-commerce sales since the brand launched
New York State: Supported clean energy goals and achieved 80x50 carbon reduction targets through market adoption of clean energy technologies, raising awareness by 19.5% and achieving 5X installation goal.
U.S. Committee for Refugees and Immigrants (USCRI), Created the most successful fund-raising campaign in history, achieving 10x return on investment (ROI).
SNAP: Worked together with Vermont Food Bank and SNAP programs to help citizens of Vermont better understand how to qualify for the program while eradicating the stigma around food assistance, accelerating phone/text inquiries, increasing enrollment by 117%.
Clients: New York State Department of Energy, Mass Save, Mars, Mayor’s Office of Sustainability, American Forest Foundation, Hunger Free VT, Vermont Foodbank, PECO, PSE&G
Creative Director/Writer , KSV
2016 — 2019
Traded large budgets, unlimited resources, big cities, and a keycard with my picture on it for a giant slice of quality of life in the northeast. Filled walls and whiteboards with a steady flow of fresh, proactive thinking, inspired a free-flowing culture of creativity, innovation, and haven for big ideas
Guided a team of creative professionals to foster a culture of disruptive innovation, creativity, and collaboration.
Set the creative direction for in-house creative projects for clients like National Grid, New York State Energy Research and Development, Lake Monsters, USCRI, Mass Save, Blue Wave Solar, New York Sun, and Sunsoil CBD, totaling $45M+ in annual revenue.
Met with cross-functional teams to ensure creative work aligned with business priorities, brand strategy, and relatable insights and to guarantee projects were delivered on time and within budget.
Clients: National Grid, New York State, Sun Soil CBD, Vermont Lake Monsters, Mass Save, Blue Wave Solar
Senior Copywriter, J. Walter Thompson
2015 — 2016
One-year anniversaries are rewarded with a bobble head of J.Walter. Fair trade.
Conceived the “Real Nice” creative platform for US Virgin Islands (USVI) Board of Tourism, driving tourism by inviting travelers to experience the authentic USVI, delivering against brand and photography assets.
Developed all global assets for the launch of V-Power Nitro+, Radio, TV, Digital, In-Store
Clients: U.S. Virgin Islands, NRG Park, NASCAR, Team Penske, New Business
Senior Creative, Hyatt Hotels
2014 — 2015
Helped create their internal creative and production department, “the Studio”
Partnered with the CMO, Marketing Director, The Global VP of Product and Brand Development, Director of Human Resources and Global Directors of Brand, to craft the Origin Stories and define the signature guest experience across Hyatt’s portfolio of hotels and resorts.
Hyatt Centric Launch: Partnered with leaders across the company to define, create, and bring to life the Hyatt Centric brand—look, feel, personality, social voice and signature guest experience
Conceptualized and launched pilot partnership with “One Fine Stay,” penetrating brand reach into residential luxury properties nation-wide.
Navigated the complexity of supporting business units, multiple countries, multiple channels, minding cultural nuances
Cultivated long-term, relationships with external creative and production teams to access top talent for various creative projects.
Managed the creative output and asset collection of for Andaz, Park Hyatt, and Grand Hyatt alongside sr. content producer
Clients: Andaz, Grand Hyatt, Park Hyatt, Hyatt Centric, Hyatt House, Hyatt Place, Ziva and Zilara Resorts
Senior Copywriter, Trisect
2011 — 2013.
Supported integrated writing efforts for Orville Redenbacher's Popcorn, Slim Jim, Kawasaki, and DeVry University advertising campaigns.
Launched Orville Redenbacher’s “POP-UP BOWL” by forging strategic in-store partnerships and digital activations.
Instrumental in creating Kawasaki's Ninja 500 campaign and Times Square activation, driving brand engagement.
Revived Kawasaki's customer relationship management (CRM) efforts with the "I am ROK" campaign.
Clients: Kawasaki, Orville Redenbacher's, Slim Jim, Kimberly Clark, Marie Callender's, DAVID Sunflower Seeds, DeVRY University, Big Lots and Mike’s Hard Lemonade.
Copywriter, FCB Chicago
2005 — 2011
Supported campaigns for Jack Daniel’s, MILK, Kentucky Fried Chicken (KFC), State Farm, Herradura Tequila and Boeing
Introduced the grilled side of KFC with groundbreaking “UNTHINK” campaign, reshaping brand perception.
Successfully failed to make Jack Daniel’s birthday a national holiday.
Developed MilkPEP’s “Drink Milk for a Change” campaign, inspiring teens to make a difference.
Conceived Jake from State Farm, a long-standing, iconic campaign.
Launched Herradura tequila into the U.S. premium market, conceiving “Never Compromise.”
Created Boeing’s “Beyond the Horizon” global campaign and content for all marketing materials for 787 Dreamliner launch.
Clients: Jack Daniel's, Herradura Tequila, State Farm, Boeing, Milk, Motorola, Miller Coors, Kmart. Jamba Juice, Gerber, Jim Beam, Wagner Paint.
Education
UNIVERSITY OF DAYTON
COLUMBIA COLLEGE CHICAGO
Bachelor’s Degree in Marketing Communication
Concentration: Advertising / Film